6 Best Practices For Launching on the Meta Horizon Store
Ready to maximize your VR game's launch success?
Learn directly from Benjamin Miller, Head of Store Operations, as he reveals 6 essential go-to-market (GTM) best practices for deploying your title on the Meta Horizon Store - actionable strategies to improve discoverability, increase conversions, and build a thriving community around your product.
💡 In this video, you’ll learn how to:
- Develop a holistic GTM strategy from pre-launch to post-launch.
- Leverage pre-launch offers like Coming Soon and Pre-orders to build momentum.
- Optimize your Product Detail Page (PDP) and A/B test assets for maximum impact.
- Engage your community using Developer Profiles and other on-platform tools.
🎙️ SPEAKER
Benjamin Miller, Head of Store Operations at Meta
▶️ VIDEO CHAPTERS
📈 The VR Market Landscape
🕒 00:00: Welcome & Session Goals
🕒 02:42: VR Market Growth & Developer Opportunity
🕒 05:13: Understanding Modern Launch Challenges
🗺️ Your Go-To-Market Blueprint
🕒 09:43: Framework for Maximizing Launch Success
🕒 12:46: Defining a Holistic GTM Strategy
🕒 18:04: How to Set Goals Using Comparable Titles
🚀 Pre-Launch & Discovery Engine
🕒 21:22: Pre-Launch Offers: Coming Soon vs. Pre-Order vs. Early Access
🕒 25:42: How the Meta Horizon Store Ranking Algorithm Works
🕒 29:01: Advanced Pre-Launch Monetization Tactics
🎨 Asset Optimization & Testing
🕒 30:42: Building a High-Converting Product Detail Page (PDP)
🕒 32:18: A/B Testing Your Assets for Maximum Impact
🕒 33:52: Engaging Your Community with Developer Profiles & Posts
✅ Final Takeaways
🕒 35:40: Key Takeaways for Your Launch
🕒 36:31: Final Recommendations & How to Get Support
📚 RESOURCES
➡️ Check out the first article in our Growth Insights Series: https://developers.meta.com/horizon/blog/tips-monetizing-in-app-purchases-free-to-play-strategies
➡️The Goldilocks Zone Pricing Article: https://developers.meta.com/horizon/blog/optimize-user-time-goldilocks-session-length-meta-quest
➡️ Developers Blog: https://developers.meta.com/resources/blog/
➡️ Meta Quest Developer Hub: https://developers.meta.com/horizon/documentation/unity/ts-mqdh/
🔗 CONNECT WITH US
➡️ Meta for Developers: https://developers.meta.com/
➡️ Sign up to get the latest news from Meta Horizon: https://developers.meta.com/horizon/newsletter
💡 LEARN ABOUT THE META HORIZON START PROGRAM
The Meta Horizon Start program provides intermediate and advanced developers with the resources, hands-on support, and expert guidance needed to accelerate their app development. Join a thriving community to get the tools and go-to-market guidance you need to successfully deploy and grow your app on Meta Horizon OS.
Apply to Start today: https://developers.meta.com/horizon/discover/programs/start
