Building Long-Term Retention | F2P Academy - Retention (Part 2)
In Part 2 of our three-part series on retention in F2P games, our discussion moves to retaining players over the course of weeks and months. Meta Growth Consultant Gabe Heiland explains how long-term retention takes shape once players feel confident that an experience will continue to reward their time, and how sustained engagement naturally reinforces your monetization strategies.
This session was recorded live as part of the Meta Horizon Start Program.
🎬 CHAPTERS
🧠 MONETIZATION AND RETENTION
00:00 - Retention and Monetization Relationship
🎯 VISIBLE LONG-TERM GOALS
01:57 - Endgame Targets and Long-Term Value
📅 CONTENT CADENCE
03:25 - Weekly, Bi-Weekly, Monthly, and Quarterly Updates
🧩 PROGRESSION AND FORMAL SOCIAL
05:07 - Long-Term Progression and Guild Systems
🎉 SEASONAL CONTENT AND EVENTS
07:05 - Seasonal Updates and Limited-Time Rewards
📚 RESOURCES
➡️ Check out F2P Academy Part 1 - Acquisition: https://youtu.be/BVPo7iRNiv4
➡️ Check out F2P Academy Part 2 - Engagement: https://youtu.be/Jsq3lh5lfkM
➡️ Developers Blog: https://developers.meta.com/resources/blog/
➡️ Meta Quest Developer Hub: https://developers.meta.com/horizon/documentation/unity/ts-mqdh/
🔗 CONNECT WITH US
➡️ Sign up to get the latest news from Meta Horizon: https://developers.meta.com/horizon/newsletter
💡 LEARN ABOUT THE META HORIZON START PROGRAM
The Meta Horizon Start program provides intermediate and advanced developers with the resources, hands-on support, and expert guidance needed to accelerate their app development. Join a thriving community to get the tools and go-to-market guidance you need to successfully deploy and grow your app on Meta Horizon OS.
Apply to Start today: https://developers.meta.com/horizon/discover/programs/start
