Building Short-Term Retention | F2P Academy - Retention (Part 1)
Short-term retention is the window where players decide whether your game is worth their time, and once that decision is made, it’s hard to undo. In Part 1 of our three-part series on retention in F2P games, Growth consultant Gabe Heiland breaks down how to support short-term retention during the critical first weeks of a player’s lifecycle.
This session was recorded live as part of the Meta Horizon Start Program.
🎬 CHAPTERS
🧠 DEFINING SHORT-TERM RETENTION
00:00 - Short-Term Retention Learning Period
📊 TRACKING RETENTION METRICS
02:39 - WAU Day 7 and Benchmarks
🔁 THE CORE LOOP
05:26 - Core Loop Motivation Action Reward
🤝 SOCIAL SYSTEMS AND EARLY GOALS
09:10 - Social Features and Short-Term Goals
📈 ADVANCED TELEMETRY AND ANALYSIS
11:44 - Day 0 Time Spent Session Duration Churn
📚 RESOURCES
➡️ Check out F2P Academy Part 1 - Acquisition: https://youtu.be/BVPo7iRNiv4
➡️ Check out F2P Academy Part 2 - Engagement: https://youtu.be/Jsq3lh5lfkM
➡️ Check out our video on Growth Insights for Meta Horizon Developers: https://youtu.be/Q7CLe7twsRc
➡️ Developers Blog: https://developers.meta.com/resources/blog/
➡️ Meta Quest Developer Hub: https://developers.meta.com/horizon/documentation/unity/ts-mqdh/
🔗 CONNECT WITH US
➡️ Sign up to get the latest news from Meta Horizon: https://developers.meta.com/horizon/newsletter
💡 LEARN ABOUT THE META HORIZON START PROGRAM
The Meta Horizon Start program provides intermediate and advanced developers with the resources, hands-on support, and expert guidance needed to accelerate their app development. Join a thriving community to get the tools and go-to-market guidance you need to successfully deploy and grow your app on Meta Horizon OS.
Apply to Start today: https://developers.meta.com/horizon/discover/programs/start
