How to Launch Successfully on the Meta Horizon Store
Launching successfully on the Meta Horizon Store takes more than a great app; it takes a rock solid go-to-market strategy and the discipline to start months before release. In this session, Meta Head of Store Operations Benjamin Miller lays out the same go-to-market principles his team uses to support hundreds of VR releases each year, from using Coming Soon and Preorder to build demand to running A/B tests that sharpen your trailer and key art.
💡 By viewing this session, you’ll learn how to:
- Signal Quality to Algorithms
- Convert Traffic to Users
- Leverage Off-Platform Growth
- Execute a Holistic Roadmap
Recorded in February 2025 as part of the Meta Horizon Start program.
🎬 CHAPTERS
👋 INTRODUCTION
🕒 00:00 - Welcome & Agenda Overview
📈 MARKET STRATEGY
🕒 02:24 - The Current Opportunity & Challenge
🕒 05:41 - Why Launching Is Harder Than Ever
🕒 09:40 - The 6-Part Framework for Success
🕒 12:46 - Defining a Holistic Go-to-Market Strategy
🕒 18:00 - Setting Goals & Analyzing Competitors
🚀 PRE-LAUNCH & EXECUTION
🕒 21:22 - Coming Soon vs. Pre-Orders vs. Early Access
🕒 25:42 - How Pre-Launch Activity Impacts Ranking Algorithms
🕒 30:42 - Optimizing Your Product Detail Page (PDP)
🕒 32:18 - A/B Testing Your Assets (Do This Early)
🤝 COMMUNITY & GROWTH
🕒 33:52 - Engaging Users On & Off Platform
🕒 36:29 - Final Recap & Next Steps
📚 RESOURCES
➡️ Developers Blog: https://developers.meta.com/resources/blog/
➡️ Meta Quest Developer Hub: https://developers.meta.com/horizon/documentation/unity/ts-mqdh/
🔗 CONNECT WITH US
➡️ Sign up to get the latest news from Meta Horizon: https://developers.meta.com/horizon/newsletter
💡 LEARN ABOUT THE META HORIZON START PROGRAM
The Meta Horizon Start program provides intermediate and advanced developers with the resources, hands-on support, and expert guidance needed to accelerate their app development. Join a thriving community to get the tools and go-to-market guidance you need to successfully deploy and grow your app on Meta Horizon OS.
Apply to Start today: https://developers.meta.com/horizon/discover/programs/start
