Marketing Your Game Without Ads | Fast Essentials
What if your players did your marketing for you?
In this Fast Essentials session, Start Mentor Tevfik Ufuk Demirbaş lays out a phased content strategy for VR developers who want organic visibility without expensive ads. You'll see how short-form and long-form content work together to grow audiences, and how in-game recording tools paired with creator rewards keep that growth cycle running on its own.
This session was recorded in February 2026 as part of the Meta Horizon Start program.
🎬 CHAPTERS
🕒 00:00: Introduction & The VR Visibility Problem
🕒 02:38: Comparing Short Form and Long Form Content
🕒 05:03: Content Dynamics in VR & Audience Behavior
🕒 07:33: In-Game Tools & The Community Flywheel
🕒 10:15: Actionable Steps & Conclusion
📚 RESOURCES
➡️ Developers Blog: https://developers.meta.com/resources/blog/
➡️ Meta Quest Developer Hub: https://developers.meta.com/horizon/documentation/unity/ts-mqdh/
🔗 CONNECT WITH US
➡️ Sign up to get the latest news from Meta Horizon: https://developers.meta.com/horizon/newsletter
💡 LEARN ABOUT THE META HORIZON START PROGRAM
The Meta Horizon Start program provides intermediate and advanced developers with the resources, hands-on support, and expert guidance needed to accelerate their app development. Join a thriving community to get the tools and go-to-market guidance you need to successfully deploy and grow your app on Meta Horizon OS.
Apply to Start today: https://developers.meta.com/horizon/discover/programs/start
