Key to successful games?
I've been looking at a number of Horizon Worlds worlds/experiences/games and have been using "likes" as a proxy for success to get an idea for what successful games look like. And I am finding it har...
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I’ve run a series of experiments to gauge interest scheduling events at various times of day, promoting them with over $160 in Facebook ads. In two days, only one unknown user joined the world. The concept itself has potential it's nice writing code that 'just' works transparently on all devices, but it's clear the current user base simply isn’t there, neither on Quest nor mobile/web.
I suspect they'll continue pushing the mobile platform over the next few years, but if that doesn't gain traction, this software is likely headed for abandonment. Meta are a business at the end of the day and this is not the 'core' business just a 'cool experiment'. They will lose the hardware battle with apple, the moment they drop pro and make that device affordable. That’s why I’m pivoting to Unity, Unreal, and the immersive web. At least with those, I retain control of the source if worlds ever does just disappear.
The Desktop World Editor has been a useful introduction into VR development for me, so it's not been a pointless week.
Hmm. I started with WebXR, moved to Unity XR and am currently working in Horizon Worlds. Although I'm currently averaging only 10 players / per day, that is still similar to or better than what I had before and the Horizon Worlds tools enable me to develop much faster and with way more fun. So I plan to stick around for a while yet.
