Marketing Asset Creation Webinar hosted by Scout House and Meta Horizon Go-to-Market Academy
Meta Horizon Go-to-Market Academy partners with Start to offer launch education and resources that help developers and creators succeed. This on-demand session provides a clear and repeatable roadmap for turning low-cost in-engine capture into the professional-quality promotional materials you need for a successful launch.
We partner with Scout House to bring you this guidance. As a content production studio that’s helped launch over 100 games, worlds, and apps, their experts will guide you through planning and creating professional-quality key art, trailers, and social content from your own in-game captures.
In this session, you’ll learn how to:
- Understand the essential assets needed for a successful launch and how to prioritize them
- Create professional-looking key art and trailers
- Plan your content efficiently and repurpose your key assets for broader reach across multiple channels
- Get insights into practical templates and workflows to streamline your content production
In addition to the on-demand recording, you can also download the accompanying resources. Use these resources to plan your production, create professional assets, and get the most value out of every shot you capture.
Downloadable Resources
Production Library - Shotlists, Safe Zones, and Store Page Mockups (In-Situs)
This template package gives you the tools to plan your production and design your final store key art. Use the included template to build out a Trailer Shot List for your team’s capture session. Then, use the Key Art Composition Guide, with its safe zones and focal point guides, and the Store Page Mockups to test your art’s effectiveness against other thumbnails and see how it will look live in the store.
The Triangle Test - How to Make Your Assets Work Harder
This worksheet introduces the 'record once, reuse everywhere' system to get the most value from every capture session. By answering a few planning prompts, you will map each video clip to at least three different uses (like store teasers, social posts, and press assets). This process saves significant editing time and ensures no captured footage goes to waste.
Sharing Your World on Social Media - Tips and Tricks
This guide provides a straightforward strategy for social media using the assets you already have. Learn simple techniques to repurpose your gameplay clips and key art into engaging posts for your community. A consistent social presence helps even the best games get discovered.
🎥 View the webinar & download the resources:
