Meta Horizon Go-to-Market Academy’s Social Media 101 Resources created by Unfold

Whether you joined us live or couldn't make it, now's your chance to dive into the strategic frameworks that major publishers use to launch their apps and games.

 

Use these resources to: 

• Adopt the ‘4Cs’ framework used by major publishers to build a data-driven social media plan.
• Define an authentic brand voice for your studio that stands out in a crowded market. 
• Select the right social platforms for your goals and learn tactics to build a loyal community. 
• Track meaningful metrics like awareness, engagement, and conversion to measure your marketing ROI.