Brilliant haha

I don't buy movies through iTunes, but whenever a Blu Ray includes a digital copy, I add it to my account.

They used to lock you into SD or HD at the time of download and only let you download once, but nowadays they've updated the arrangement to a cloud license that lets you download any version as often as you like to your various authorized devices. Hopefully they'll add 4K to the mix eventually, and by then I might be ready to move away from physical copies of movies like I have with games.