Consider that the oculus store now has a game that requires a uplay account.
I'm not sure what that has to do with Oculus games giving free Steam keys?
Anyway, "Not Concerned". If I want a game on my Steam account, I'll buy it from Steam. I've bought a few VR games there, but overall, I'd prefer to have my VR content on Oculus Home.
You should be furious with yourself for buying from the wrong store, if that's how you feel about Oculus Home.
On a side note, I've bought a few Uplay games through Steam in the past, but I avoid doing that these days--having a game locked to two clients doubles the odds that you can't play it due to a store glitch or network problem. If a game needs to connect to a client, be it Steam, Uplay, Origin, or Oculus Home, then that's where I buy it.