kevinw729 said:
Their CEO was quick to run in when the image was leaked and Tweet that the leaked image was not 'the' system, but a "room monitoring" device they use!!!
Agree. Managing expectations is the failure of all of the AR/VR execs at the moment. Some have paid more heavily than others for allowing the hype-train to get the better of them. Managing of these expectations can be not just clearer statements, and less PR glitz, but also reining in the fan-boys and steering the social media.
andyring said:
...It's those expectations that we have to control. Or maybe they should.
andyring said:
kevinw729 said:
Their CEO was quick to run in when the image was leaked and Tweet that the leaked image was not 'the' system, but a "room monitoring" device they use!!!
Room monitoring?
CEO Rony Abovitz was once again forced to defend his company following news that all may not be what it seems at the firm. “Hi everyone - the photo you are all excited about is NOT what you think it is,” he wrote on Twitter. The photo shows an @magicleap R&D test rig where we collect room/space data for our machine vision/machine learning work. We do this in order to understand lighting, texture, various surfaces”
kevinw729 said:
I suppose that this discussion may not be as "off-topic" as it was when started - with the news that Oculus VR has just started hiring and forming an Augmented Reality team internally.
For all my complaints regarding the business style of ML - I have to admit that the comments in the presentation about the 'four pillars' and the importance of engaging content are the key factors... that and not looking like a nerd while wearing the hardware!
