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You know how people passionately hate Apple? Part of it has to do with the smug attitude that many Apple enthusiasts treat the non-Apple people with. We don't want people to hate Oculus with the same kind of passion.

If you're a developer, calling people "retarded" "filthy peasants" isn't a smart thing to do, because they're potentially your future customers.

You can't convert people over the internet. You have to put them in a Rift.