Why sold separately?

as a guy who has followed VR for quite some time I salute you guys for really kicking it off and getting the trend rolling. But there is a problem and that's the introduction of your controllers, their insane price and the competition! If I go over to steam and look at their VR head gear it has the controllers come as part of the package and at a reduced cost. Why on gods given earth would I pay more for the same thing. People aren't gonna make games for a headset and controllers when they know that the controllers WONT EVER GET USED. Instead they are gonna go for the product that COMES with them. So instead of purchasing nearly the amount of money I could use to buy a CAR I would rather purchase the one where I could almost buy a console. Because currently valve is offering the headset and their controllers AND THE TRACKING EQUIPMENT for a very nice and reasonable price! While you guy are charging an arm and a leg and my testicles to get both of them!

So my question is why do this when the competition is giving an option that beats yours with a fucking sledgehammer. Where what the economic and financial thought put into THAT idea? Who's gonna make a game for your controllers knowing that nearly NO ONE CAN PLAY IT BRCAUSE THEY ARE GOING TO PURCHASE THE CHEAPER VARIANT OFF STEAM. Think you nubs!