Forum Discussion
Conversions in Funnel analytics not being reported on Financial Reports
Hello - I have a large number of conversions on my Funnel analytics for my Oculus developer's account but the rest of the analytics have not triggered yet and most of the reported conversions are no...
I must have sent off 20 messages by now explaining this issue in detail and nobody is taking the time to read any of them - I just keep getting a bunch of canned responses. It's all very frustrating.
I'm not sure if you ever got a straight answer from Meta, but I've been looking at the same pattern and I'm 90% sure that the disparity is caused by people who did a Try Before You Buy trial but didn't purchase the app. It's confusing, but I think the different pages don't use a consistent definition of "conversion." In Funnel Analytics it can refer to people who added the app to their library (ie, TBYB) without buying it and in the TBYB trials it refers specifically to people who bought your app.
Of course, if you don't have TBYB enabled then I'm at a loss.