Oculus Cinema and submissions

Hi

On the GearVR they have a Cinema and I assume that something similar will be available for the Oculus Store. The GearVR Cinema has or is soon to have a purchasable section for films.

Now my question. I have a film I wish to distribute through the Oculus Store. Charging an appropriate amount. Who do I approach to get information on submitting our film for this side of the Store.

I understand that this side of the store may well be in it's earlier stages and a distribution system may well note be set up yet. In which case would it be advisable to make an app that runs as a film in say Unity for instance?

I can easily make an app for PC and GearVR but would like to distribute the film the best way possible.

Any advice on this would be greatly received.

All the best

Phil