How to set up "pop out" images like in Red Matter 2 store page?

I just went to check out Red Matter 2 via the store in the Quest 2 headset and there are images popping out to the side and in the back of the store page. It is very cool! But I don't see how to do that with my own app. There doesn't seem to be anything in the submission process that allows for that. Am I missing something obvious?

Help! 🙂

Damon