Deeper insights and tools to grow and engage with your community
We're thrilled to share some new tools designed to make your journey as a creator even more rewarding - Demographics Analytics, Traffic Attribution Analytics, and Creator-led Horizon Worlds App Migration. Whether you’re just starting out or already have a thriving community, these updates are here to help you understand your audience, personalize their experience, and grow your worlds by migrating users who are already playing your worlds on Facebook and Instagram.
Grow Your Community
- See What Matters: With demographics and traffic attribution analytics, you can easily track who’s visiting your worlds, where they’re coming from, and what’s driving them to engage. This means you can focus your energy on the entry points and devices that matter most, making your efforts more effective.
- Smooth Transitions: Our creator-led app migration tools enable you to migrate users that are currently playing your worlds on Facebook or Instagram to the Meta Horizon app in different ways. Funneling your users to mobile allowed them to unlock the full world experience, including all available features and in-world purchases.
Personalize Every Experience
- Know Your Audience: With the new analytics tools, you can instantly see the age, gender, country, and language of your users. These insights help you create worlds that feel welcoming and relevant, so everyone feels like they belong.
- Encourage Exploration: Use insights from the analytics tools to offer incentives for players on Facebook and Instagram to switch to mobile, think exclusive items or special rewards. You can highlight advanced progression or restrict certain content to mobile players, nudging your most engaged players to take the next step.
Get Started Today
Building a thriving community is a journey, and these tools are here to help you every step of the way.
- Dive into your new analytics dashboard (Demographics Analytics, Traffic Attribution Analytics) and get to know your audience.
- Review your migration strategy and consider what incentives might help your users feel excited about moving to mobile. Read Creator-led Horizon Worlds App Migration for more details.
- Share your thoughts and feedback here —we love hearing from you!
Every step you take to personalize and nurture your community helps create a more positive and engaging experience for everyone. We’re here to support you as you grow—let’s build something wonderful together!
