The website is high on polish and buzz, but low on details: http://criffin.com/
Their Twitter feed says they won some sort of innovation award at WebSummit in Ireland, but I couldn't find further info: https://twitter.com/CriffinRD
I can tell you this much about the Criffin: It or some part of it will be hexagonal in shape, and apparently black and smooth. Really, that was the lamest promotional video for an upcoming product I have ever seen, and the website itself offers no additional info.
