I haven't seen much discussion specific to marketing. Given the demonstrable appeal of the Rift and the relatively small marketing budget available to Oculus VR, I think it would be interesting to hear some marketing ideas from the community.
Here is an idea to get things started: a direct marketing campaign that leverages Rift owners' passion for VR. Rift demonstration kiosks at tech retailers would be nice, but I suspect that these retailers will continue to see a decline in foot traffic as online retailers dominate the marketplace. One alternative would be to offer Rift owners incentives for evangelizing. Maybe Oculus could offer a framework for hosting Rift Parties, at which Rift owners would demonstrate the product and earn points toward some kind of reward (free rift?) ;-).
Any ideas?
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