Ongoing App Discoverability Issues Post-Recent Meta Horizon Store (Merging of App Lab & Main Store)
Hello fellow developers, I wanted to bring attention to an important issue that I’ve encountered since the merging of the stores, which I believe might be affecting more than just my app. After releasing an update to my app with the new metadata, I noticed a sharp decline in searchability—users can now only find my app by searching the exact name, whereas previously relevant keywords worked well in the search. I've been in communication with Meta's Developer Support team, who have acknowledged the issue and are working on it internally. However, I felt it was important to raise this in the community because this may be affecting other developers, particularly those who rely on searchability for discoverability and revenue. Here’s the situation: Only exact-name searches return my app in search results, despite all keywords being properly entered and compliant with guidelines. This issue arose immediately following the 5th August launch of the Meta Horizon Store. Meta is aware of the problem but has not provided a concrete timeline for resolution or clear interim solutions. If any of you are experiencing similar challenges, I think it’s crucial that we start a discussion. Discoverability is vital for every developer on the platform, and if this is a broader issue, we may need a more transparent approach from Meta, such as flagging it as a known issue. In the meantime, if you’ve encountered this issue and found any effective workarounds (such as changes to app metadata, or modifications to Early Access settings), I’d be grateful to hear your thoughts. Thanks for reading, and I look forward to hearing your thoughts and experiences.
