A new strategy for Meta Horizon in 2026
This year, we’re making significant changes to how we approach the Meta Horizon ecosystem, and we want to share what that means for developers. Based on feedback from our developer and creator communities, we’re evolving VR and Worlds into two distinct platforms, each with its own focused strategy and dedicated resources. You can read more in the full post by Samantha Ryan, our VP of Content for Reality Labs. A quick look at what’s changing VR and Worlds are becoming two separate platforms with distinct strategies. VR is focused on third-party apps and games. We’re updating the Meta Horizon Store so developers’ VR content takes center stage. Better discovery and monetization tools are coming to help you reach players and grow revenue. Worlds is shifting to a mobile-first strategy. Why we’re making this change Developers and creators share one ecosystem, but they have fundamentally different needs, tools, and paths to success. By separating VR apps and worlds, we can provide clearer direction and more tailored support for each community long-term. Our commitment Meta Quest is the biggest player in the VR space, and third-party developers are the center of our VR strategy. As we move forward, both platforms will receive long-term, dedicated investment. We’re focused on building something sustainable and enhancing the ways in which we support developers and creators for years to come. Thank you for your continued feedback and for building with us. We’re excited about what’s ahead and look forward to sharing more soon. Read the full announcement here.334Views2likes0CommentsHorizon Feed being replaced by Navigator starting in v85
As announced during Connect, we’ve been testing Navigator and will ramp up the rollout later this year, starting in v85. As Navigator rolls out, we’ll also begin gradually sunsetting the Horizon Feed in VR. What’s changing Navigator will become the default landing experience when users turn on their headset. Navigator brings experiences, friends and settings together in one place. As part of this shift, we’ll be sunsetting the Horizon Feed in VR. How Navigator improves the user experience Navigator is designed based on feedback from developers and users to make it faster and easier to jump into the experiences people love: All-in-one access: Quickly access experiences, friends, and settings from a single place. Faster return to apps: The App Library is front-and-center on cold boot, making it easy to jump back into pinned and recent apps. Streamlined discovery: The Store is pinned at the top for quick access to new apps, helping users discover something new with less friction. More seamless exploration: Overall navigation is simplified to improve the end-to-end user journey in VR. What the removal of Horizon Feed in VR means for developers The Horizon Feed in VR is not a high-intent surface, and users often see it without a specific intent to browse or purchase apps. Because of that, it historically has not driven strong entitlement conversion, and we don’t expect significant revenue impact for the vast majority of developers. With this rollout, we will monitor for any impact to developer revenue and engagement and continue partnering with developers on ways to surface apps to users effectively in the new experience. Our previous guidance on driving app discovery still applies. We recommend reviewing the latest best practices here. New Navigator assets We’ll be introducing new Navigator-specific creative assets in the future. Apps in the Library have a foreground and a background to enable spatialization of the foreground when the user is hovering over the app tile. You don’t need to take action right now. These assets will be optional at first and will be submitted alongside your app’s metadata. Be sure to refer to our Meta Horizon Store asset design guidelines for the most up to date best practices. The Navigator will utilize your existing Cover Square asset as the spatialized foreground element on hover today. Thank you for continuing to build for Meta Quest. We’re excited about how Navigator will help users find, return to, and enjoy your experiences.5.4KViews5likes0CommentsDecember Code Freeze Announcement
DECEMBER CODE FREEZE & STAFFING UPDATE Hi Developers, With the end-of-year holidays approaching, here are a few important reminders for our community. During the holidays, staffing will be limited so response times may be slower than usual. Our community and support teams will be on call, however engineering support will be reduced from December 18th through January 2nd. Only critical, platform-breaking bugs will be addressed during this time. Store Submissions & Approval Timelines Please note that reviews will be slower than usual due to limited staffing during the holidays. To ensure your app updates, new submissions, or asset refreshes are reviewed before the end of the year, submit as soon as possible. The submission and review process will resume as normal on January 5, 2026. How to Get Support Please use the designated support channels for all issues. Refrain from direct messaging or tagging Meta employees or mentors to ensure efficient support. Holiday Engagement Resource During the holiday season, users are spending more time and money across Meta Horizon. To help you capture more engagement, we put together ways to make the most of the holiday trends, including a checklist of tips and best practices. Thank you all for a great year, and we wish you a joyful holiday season! See you in 2026!89Views3likes0CommentsJoin the Meta Credits Beta Program | Flash Promotion
Streamline app and in-app purchases with Meta Credits! We’re excited to announce that the Meta Credits Beta program is now available for app and in-app purchases, and to celebrate, we're running a special promotion for all apps that opt in! Meta Credits have already made a difference in Worlds and the Avatar Store, helping users complete purchases more easily and boosting purchase rates. Now, we’re expanding Meta Credits to cover even more apps and in-app purchases. Special Flash Promotion: November 13–16 As a part of this rollout, Meta is funding a flash promotion from November 13–16 for all apps that join the Meta Credits Beta Program by October 24. Here's what you need to know: 30% Discount for Consumers: During the promotion, users will enjoy a 30% discount on eligible app and in-app purchases made with Meta Credits. Easy Enrollment: If you haven’t signed up yet, just fill out the opt-in form in the Developer Dashboard by October 24. Payouts: Make sure to submit a new W-9 or W-8 form in the Dashboard to receive payouts for purchases made with Meta Credits. Note: Meta Credits currently do not apply to subscription purchases.113Views3likes0Comments
