6 Best Practices For Launching on the Meta Horizon Store
Ready to maximize your VR game's launch success? Learn directly from Benjamin Miller, Head of Store Operations, as he reveals 6 essential go-to-market (GTM) best practices for deploying your title on the Meta Horizon Store - actionable strategies to improve discoverability, increase conversions, and build a thriving community around your product. 💡 In this video, you’ll learn how to: Develop a holistic GTM strategy from pre-launch to post-launch. Leverage pre-launch offers like Coming Soon and Pre-orders to build momentum. Optimize your Product Detail Page (PDP) and A/B test assets for maximum impact. Engage your community using Developer Profiles and other on-platform tools. 🎙️ SPEAKER Benjamin Miller, Head of Store Operations at Meta ▶️ VIDEO CHAPTERS 📈 The VR Market Landscape 🕒 00:00: Welcome & Session Goals 🕒 02:42: VR Market Growth & Developer Opportunity 🕒 05:13: Understanding Modern Launch Challenges 🗺️ Your Go-To-Market Blueprint 🕒 09:43: Framework for Maximizing Launch Success 🕒 12:46: Defining a Holistic GTM Strategy 🕒 18:04: How to Set Goals Using Comparable Titles 🚀 Pre-Launch & Discovery Engine 🕒 21:22: Pre-Launch Offers: Coming Soon vs. Pre-Order vs. Early Access 🕒 25:42: How the Meta Horizon Store Ranking Algorithm Works 🕒 29:01: Advanced Pre-Launch Monetization Tactics 🎨 Asset Optimization & Testing 🕒 30:42: Building a High-Converting Product Detail Page (PDP) 🕒 32:18: A/B Testing Your Assets for Maximum Impact 🕒 33:52: Engaging Your Community with Developer Profiles & Posts ✅ Final Takeaways 🕒 35:40: Key Takeaways for Your Launch 🕒 36:31: Final Recommendations & How to Get Support 📚 RESOURCES ➡️ Check out the first article in our Growth Insights Series: https://developers.meta.com/horizon/blog/tips-monetizing-in-app-purchases-free-to-play-strategies ➡️The Goldilocks Zone Pricing Article: https://developers.meta.com/horizon/blog/optimize-user-time-goldilocks-session-length-meta-quest ➡️ Developers Blog: https://developers.meta.com/resources/blog/ ➡️ Meta Quest Developer Hub: https://developers.meta.com/horizon/documentation/unity/ts-mqdh/ 🔗 CONNECT WITH US ➡️ Meta for Developers: https://developers.meta.com/ ➡️ Sign up to get the latest news from Meta Horizon: https://developers.meta.com/horizon/newsletter 💡 LEARN ABOUT THE META HORIZON START PROGRAM The Meta Horizon Start program provides intermediate and advanced developers with the resources, hands-on support, and expert guidance needed to accelerate their app development. Join a thriving community to get the tools and go-to-market guidance you need to successfully deploy and grow your app on Meta Horizon OS. Apply to Start today: https://developers.meta.com/horizon/discover/programs/startVR 103: Preparing Your App for the Meta Horizon Store
Join our team of experts in this Meta Connect 2025 series as they guide you through the fundamentals of VR development. You’ll learn how to start your project in Unity using Meta’s SDKs, explore essential building blocks for creating immersive experiences, and follow step-by-step instructions to deploy your first VR app. Whether you’re new to VR or looking to expand your skills, this series offers practical insights and hands-on demonstrations to help you succeed in building for Meta’s VR platforms. In the final session of this series, Jake Steinerman guides you through all of the steps to getting your app ready to publish on the Meta Horizon Store, and shares tips on finding and building your community. Join him in walking your app through the steps of passing VRCs, beta testing, building out a Product Detail Page, and finally, publishing your app. Your VR app is built—now let’s get it ready for the Meta Horizon Store. This launch session will guide you through everything from passing Virtual Reality Checks (VRCs) and effective beta testing to building a strong community and optimizing your product detail page. Learn proven strategies for a smooth submission, launch, and post-launch, featuring real-world examples and actionable tips to help your app thrive from day one.
Understanding App Requirements & Distribution on the Meta Horizon Store
We’re here to support you every step of the way as you build on our platform. It’s important to us that you have access to the best resources and guides to navigate our platform requirements so your apps can reach distribution and monetization even faster. With the Trusted Developer Essentials Program (TDE), we offer a free collection of resources led by Meta experts and hosted on the Data Protocol Platform. TDE covers topics like the developer journey, the app submission process, VRCs (all of our technical requirements to get your app published on the Horizon Store), privacy policy, Age Group Self-Certification, content guidelines, how to navigate Data Handling, how to submit your Data Use Checkup, and more. We’re always expanding TDE to include more helpful topics to make app publishing as easy as possible. Look out for new resources throughout the year, and please let us know if there are any materials or topics you’d like to see explained by filling out the Data Protocol survey or replying in this post—we’re always looking for more ways to help! An App's Journey Through Meta's Requirements Use this interactive flow-chart to understand the key milestones and requirements your app will encounter on its journey, from development to submission. Understanding Meta's Content Guidelines Understand the principles that determine what content is allowed and what content is prohibited under Meta’s Content Guidelines with this video. How to Pass the Most Commonly Failed VRCs Avoid common pitfalls by reviewing the most frequent VRC failures and how to address them effectively in our How to Pass the Most Commonly Failed VRCs resource guide. Boosting Conversion on the Meta Horizon Store Learn tips for crafting strong descriptions, screenshots, and trailers that help your app stand out and convert users in our course on Boosting Conversion on the Meta Horizon Store and read our guide on Crafting a Product Details Page (PDP) that converts. Driving Discoverability with Metadata Learn how to use metadata to increase your app’s visibility and reach the right audience in this video resource. Meta Horizon TDE Channel For additional educational resources on the Data Protocol platform, please visit our Meta Horizon TDE Channel.
