A new strategy for Meta Horizon in 2026
This year, we’re making significant changes to how we approach the Meta Horizon ecosystem, and we want to share what that means for developers.
Based on feedback from our developer and creator communities, we’re evolving VR and Worlds into two distinct platforms, each with its own focused strategy and dedicated resources. You can read more in the full post by Samantha Ryan, our VP of Content for Reality Labs.
A quick look at what’s changing
- VR and Worlds are becoming two separate platforms with distinct strategies.
- VR is focused on third-party apps and games.
- We’re updating the Meta Horizon Store so developers’ VR content takes center stage.
- Better discovery and monetization tools are coming to help you reach players and grow revenue.
- Worlds is shifting to a mobile-first strategy.
Why we’re making this change
Developers and creators share one ecosystem, but they have fundamentally different needs, tools, and paths to success. By separating VR apps and worlds, we can provide clearer direction and more tailored support for each community long-term.
Our commitment
Meta Quest is the biggest player in the VR space, and third-party developers are the center of our VR strategy.
As we move forward, both platforms will receive long-term, dedicated investment. We’re focused on building something sustainable and enhancing the ways in which we support developers and creators for years to come.
Thank you for your continued feedback and for building with us. We’re excited about what’s ahead and look forward to sharing more soon.
