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New Participant
May 12, 2022

How players come from "direct source" for games in oculus app lab?

  • May 12, 2022
  • 2 replies
  • 2638 views

👋Hello everyone! I wanted to ask a question about the marketing attribution of games from oculus app lab. I am developing a VR shooting game. And it is quite weird that some day last week ten times as many players installed the game as any other day. And almost all of them come from the “Direct source”.

Does anyone know what the “direct sources” referred to? According to the explanation on oculus store direct conversions occur when users browse organically such as in the oculus store, instead of clicking an inbound link. However according to my knowledge, games in oculus applab can only be found through shareable links or by searching the exact name. So it’s quite weird that the conversions got ten times more just in one day🤔. Does anyone know how players come from direct sources?

    2 replies

    New Participant
    October 6, 2023

    Hi 

    Have you got any answers about this? We are still facing the same issue in October 2023.

    New Participant
    January 22, 2024

    Hi,

    This situation can be valid nowadays however when the post was published, it had to be explained. I am here because I just wanted to see posts about marketing attribution and I am sceptical about its accuracy and then I saw the post. Now, I am more sceptical.