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Zenbane
Honored Contributor
August 22, 2020
Question

Facebook knows, You'll be back soon enough

This thread is about Facebook's overall stance on business decisions and policy changes. The reason this is worth a look on the Oculus forum, is because it very much applies to how Oculus VR will operate. The Facebook culture extends to all of its owned entities.

"We’re not gonna change our policies or approach on anything because of a threat to a small percent of our revenue, or to any percent of our revenue"

Earlier this year, Advertisers threatened to leave Facebook over a dispute.

Keep in mind, Facebook's primary source of revenue comes from Advertisers. So for anyone who thinks that Oculus users threatening to leave Facebook will somehow cause change, take notice! If Facebook doesn't let threats from Advertisers - it's main source of income - deter it from a strategy, then what makes you think they'll listen to a consumer that isn't even part of its main revenue stream?

To be clear, I think this is a privilege any company earns by operating successfully. When you have something that everybody wants and needs, then you no longer have to respond to threats. That's a great freedom to have!


Hundreds of companies around the world have joined a
temporary ad boycott against Facebook Inc., but Chief Executive Mark
Zuckerberg says he’s not worried and has no intention of changing its
policies

“My guess is that all these advertisers will be back on the platform soon enough.”
- Mark Zuckerberg

https://www.marketwatch.com/story/zuckerberg-on-facebook-ad-boycott-all-these-advertisers-will-be-back-soon-enough-2020-07-01

If hundreds of companies can't bully Facebook in to altering its course, then we can be sure that dozens of consumers will be even less effective when using the same threat tactics.

    15 replies

    Zenbane
    ZenbaneAuthor
    Honored Contributor
    August 22, 2020

    edmg said:


    Zenbane said:

    But as we can see... the plan to threaten Facebook didn't work. Their stock is doing better now than ever.


    Facebook is the only place that's ever given me an ad I was actually interested in. I mean, it's rare, and most of them are ads for things I already have ('we see you just bought a new car, maybe you'd like to see ads for cars') or don't care about, but it did happen.

    So advertisers are just cutting their own throats by refusing to advertise there. And Facebook know that too.



    Yes! This I agree with, thank you!

    I would extend that then, to say that any VR Enthusiasts walking away from Facebook VR right now, at the cusp of innovation, is depriving themselves of some fantastic breakthroughs. Granted, it wouldn't be "cutting their own throats" per say, but someone can't be a VR Enthusiast and only stick to video games.

    That's not a VR Enthusiast, that's a Gaming Enthusiast.
    Zenbane
    ZenbaneAuthor
    Honored Contributor
    August 22, 2020

    edmg said:


    Zenbane said:
    Well no, because you specifically said that Facebook only cares about the grannies. That is false even using your own logic. Facebook needs to keep the kids on their platform. Customer Retention. 


    Now you're just being silly for the sake of being silly. Grannies were just a rhetorical example, as should have been clear from 'Because there are far more people who just want to use VR to stay in touch with their kids, friends and grandkids than there are people who want to play VR games.'



    I think you're being silly for the sake of avoiding your mistake. And I noticed that you left out the main point that we're discussing here, when you specifically said this:
    Facebook doesn't care about us. They care about our grannies.

    You did contradict yourself completely. The only way "our grannies" can use Facebook to stay in contact with "us" is for Facebook to care about "us" too, so that we stay on Facebook.

    From the arguments standpoint, you were clearly wrong. That's fine. Just own it and lets move on!
    :)
    Up and Coming
    August 22, 2020
    They know they have the ultimate social drug in the makings...once the flaws are corrected!!! It'll be the next best thing since...

    'Ya know ya waaant uh neeed it' :p
    Honored Contributor
    August 23, 2020
    I don't know why anyone is shocked at all.  The social media company paid billions to acquire the tech  and their goal was to court new users, why wouldn't anyone expect them to connect that to their main company?  I linked my fb in 2016 for autofill in registration, I wasn't using the FB account at all before that.
    Pixie40
    Honored Contributor
    August 23, 2020
    Honestly, doesn't surprise me in the least. And I have to wonder if the boycott attempt was more because Facebook has been caught red handed misusing user data. You know, so the advertisers can look good and hopefully not get hit with backlash for those blunders despite them having benefited from Facebook misusing user data for years. I'm betting the temp boycott has nothing to do with Facebook deciding to merge the Oculus accounts with main facebook accounts.
    Lo, a quest! I seek the threads of my future in the seeds of the past.