I'd hate to think that we're living at a time where the skill of the video producer is more important to a start-up than having a good idea.
https://vrawards.aixr.org/
"The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959