Ideas to Scale Meta Glasses ($)
I first got a pair of meta glasses as a Christmas present and since then I have taken them to sporting events, vacations, and on my motorcycle to capture some cool videos and photos. They change the way you ARE ACTIVE WITH YOUR SURROUNDINGS!! You can finally be present and let the glasses record in the background!
I believe that Meta is missing a huge marketing opportunity to expand their sales and usage of Meta Glasses so I wanted to come forward and make some suggestions and who knows, maybe one will catch on and Meta can really grow this thing. I will keep this brief since this isnt a formal pitch or something I am being paid for.
1. Stadiums & Venues - Concerts, Sporting Events, Amusement Parks
- What do you see any time you a sporting event is going on or a concert is underway? Phones. Thousands of phones all recording the event. People are watching the events through their phones rather than living in the moment and letting Meta Glasses record their experience for them.
- Suggestion? Either "partner" with an organization or contract with a facility to allow the sale/ rental/ distribution of Meta Glasses to occur.
- Stadiums generally operate as a separate entity than the teams that utilize facility (Northwest Stadium and Commanders for example) meaning that individual contracts could be obtained if a subsidiary of Meta were to branch off to build relationships and pursue revenue/ increase brand awareness via Stadium-esk means.
- How?
- Individual contracts could be licensed to kiosks/stands/ representatives to RENT or SELL Meta Glasses to an event.
- Coupled to ticket classes as part of an "experience upgrade"
- Design specific glasses frames to memorialize an event (i.e. World Cup) to increase the uniqueness of the experience/ product
- Rentals come with insurance options or lump sum deposits that are returned once the glasses are returned and verified as functional/ non-broken.
- If you enjoyed your rental, you may purchase that pair at a prorated amount (if previously used or new).
- Requiring a refundable deposit reduces the perceived affordability gap and allows a wider consumer segment to go from "No" to "I'll give this a try"
- Why?
- I've said it already but I think concerts, sporting events, amusement parks, etc are a missed opportunity to sell glasses and advertise the use case for the glasses.
- Glasses already sync with an app via smartphone and save the experience locally and have the consumer demonstrate the use case without being a paid advertisement.
- Consumer get to live in the moment. They are already tied to technology. Why not Meta glasses as well?
2. Vacations and Vacation Destinations.
- Everyone needs and wants a vacation. Lets upgrade the vacation experience through a partnership with Cruises, Hotel Marriot, Flights (some words not allowed), or another form of vacation enabler.
- While visiting Kaui, I was able to use these glasses for everything but ofcourse I own a pair. But what if I did not?
- Suggestion? Vacation rentals. Either through a rental program online or a physical location found at the tourist destination or even an "add-on" when booking an Air B&B (as I am sure some hosts already do!).
- How?
- A dedicated program for individuals to rent or rent-to-own at predetermined, highly traveled areas (Disneyland, Disneyworld, Virgin Cruises, Carnival Cruise, NYC Time Square, California/ Florida, National Parks like Yosemite, etc). A market analysis would yield better results for hard geographic locations.
- Vacation package bundles (such as upgrades to include Meta Glasses)
- Vacation destination/ Tourist attraction kiosks.
- Included safety nets such as rental insurance, total product loss insurance/ required deposit, time based rentals approach for a day trip to an event vs. week long beach stay.
- Why?
- Consumer use during events where the consumer generally has more flexible spending and wants to make the most of their experience is the perfect scenario to advertise product usage without pushing it in their face through a Youtube ad or email. Other potential consumers get to watch other users use them, become curious, and want to make the most of their experience as well.
I apologize if this is the wrong approach or wrong forum and I would ask that if this thread is going to be locked or deleted, could the moderators please let me know how I can pitch these ideas to Meta (or maybe you sure to higher on my behalf)?
I want to see this product and the company grow and their capabilities continue to evolve... which means the use cases for this specific product will continue to grow. Our only option is to advertise smartly and capture market share so that revenue grows and R&D can continue - but at a much faster rate!
I am an MBA student right now and unaffiliated with any/all tech companies or any company that would be considered a conflict of interest. These suggestions are purely as a means to help the company be successful because I like Meta. As I continue to brainstorm ideas, I would love to put them down into a central repository such as this and also allow anyone else to provide their ideas.
